"My Unfair Advantage"

What Makes My Venture Special?

Even though there is only one organization similar to my venture, I do consider my Financial Literacy Program to be unique. We will be targeting many sectors of the population that can benefit from this program. Even though our main focus is minorities and young people, any one will be welcome to the program.

The resources below will make my venture differ from my competitors:

Human Capital: The network created with the Palm Beach School District

A.   Valuable: This will allow us to have workshops in their high schools to teach financial literacy to their students.

B.    Rare: Not many organizations are allowed to work with high schools, but with the network created, the partnership can benefit the students in Palm Beach County.

C.    Imitable: This is hard to copy since not many people are allowed in the School District.

D.   Non-Substitutable- not necessarily. Other organizations work with students that will focus in financial literacy, but it will not be a focus that is consistent.

Human Capital: Partnership with local organizations in Palm Beach County

A.   V: This will be the beginning of the venture. By working with organizations, I can target their consumers.

B.    Rare: Not everyone is willing to work with an organization that might have different values than yours.

C.    I: Other can have the same workshops

D.   Non-S: Not everyone will have different types of workshops that will focus in different learning process for the people.

Capital: Grants by the government

A.   V: Will allow me to start the organization

B.    R: No, others can get grants.

C.    I:  Yes, people can decide to get the same grant as I am, which will lead to competition for the funding.

D.   Non-S: n/a

Human Capital: Julio Fuentes, CEO of Florida Hispanic Chamber of Commerce

A.   V: By working with him, it will allow me to shadow him and get the right guidance to how my business venture can become a reality.

B.    R: I am willing to intern for his organization in order to learn and grow as a professional.

C.    I: No

D.   Non-S: Others can work with Mr. Fuentes.

Leadership/Determination

A.   V: It’s leadership. This project has been a dream of mine since the beginning of my college years, and my determination to not give it up has allowed me to continue the process of perfecting the program. It has a long way to go, but it is something that can be done with the partnership of organizations in Palm Beach County.

B.    R: My determination

C.    I: Others can have determination

D.   Non-S: My drive to complete this venture.

Knowledge on Financial Literacy:

A.   V: The knowledge itself will make this program successful. Not many offer this program, and I have to create it in a way that in consistent, and it can offer different financial literacy programs.

B.    Rare: the knowledge by the leadership and workers

C.    I: no, we will create a program that can and will differ from other

D.   Non-S- n/a

Knowledge of the target market

A.   V: Allow me to bring in customers

B.    R: Not many have done the research on one of my target market because of the language barrier.

C.    I: Others can do a generic research

D.   Non-S: n/a

Location of the Program

A.   V: The location will be in Lake Worth, Florida which is in the middle of Palm Beach County. Also, it has the largest campus for Palm Beach State College, and a large population of Latinos.

B.    The location perfect for the venture

C.    I: Others can choose the same location

D.   : Other suppliers, but not as helpful in the area of my choosing.

Target Market

A.   V: My target market is young people and minorities.

B.    R: Everyone will be welcome to the workshops

C.    I: n/a

D.   Non-S: Not many choose to target such large market.

Network with Major Organizations in Palm Beach County

A.   V: This will allow me to understand them as suppliers, and how they work with the community

B.    R: I have met many organizations that would be willing to work with.

C.    I: Others can work with them also.

D.   Non-S: n/a

My biggest resource is my own leadership and determination. This is a project I have been working on for a while, and without me leading it, it would fall apart because I know what I want, and I how want to serve my community. My community is very important to me, and I know that without my determination, this project would not become a reality.