The
lack of innovation strategy is the key program in innovation within companies.
The companies lack the commitment to set a goal that will be competitive in
their industry. Good strategies will allow companies to compete and succeed in
their market. But companies have failed to create a strategy for one sector.
1. During the reading, one thing that was
surprising was that companies rarely articulate strategies to align their
innovation efforts with their business strategies. Organizations without innovation
strategy will not have the opportunity to have trade-off decisions and choose
the elements of the innovation system.
2. One section that was confusing was “how
will the company capture and share value”. This section was confusing because
he spoke on how some companies create value in their products, but other things
do not.
3. Two questions I would ask the author
would be:
a.
How
will innovation allow the company to create and capture value?
b.
In
your years of experience, how do industries adapt to innovation and then
incorporate their values into them?
4. Overall, I did not disagree with the
author. His journal was very informative.
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